Leadership

Bruce Witherell

Chief Executive Officer

David Essex

Chief Operating Officer

Kenneth Flornes

Chief Development Officer

Ed Donohue

Chief Administrative Officer

Dayna Castano

Chief Marketing Officer

Marel Nunziato

Senior Vice President

Kristen Meglaughlin

Vice President - Global Account Management

Jordan Brown

Chairman - Technology Advisory Board

Bruce Witherell

Chief Executive Officer

Bruce has more than 35 years of finance and mortgage market experience across small and large companies. Through Primestone, he cultivates next-generation technology and skilled management to solve business challenges for financial services clients. Previously he was CEO of Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Earlier, he was the CEO of FirstKey Mortgage, a national lender and portfolio company of Cerberus Capital Management. Before joining FirstKey, Bruce was the Chief Operating Officer of Freddie Mac (post conservatorship) responsible for all operations and technology groups, and the Single-Family and Multi-Family business lines. Bruce has also held global and national executive leadership roles at both Morgan Stanley and Lehman Brothers. Bruce began his career at Credit Suisse First Boston and Household Finance.

David Essex

Chief Operating Officer

Dave has more than 30 years of finance and operations experience, ranging from fintech start-ups to global financial services organizations. He has built and run corporate, finance and risk functions for multiple organizations. As one of the founding partners of Primestone, he specializes in business assessment and advises on scalable growth, acquisition integration and financing strategies with a heavy focus in the financial services and mortgage-related fields. Previously, Dave was CAO/CFO at Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Prior to PMP, he held senior financial positions at FirstKey Holdings (a Cerberus portfolio company), Morgan Stanley and Lehman Brothers. Dave began his career at Ernst & Young.

Kenneth Flornes

Chief Development Officer

Kenneth has more than 20 years of senior-level experience in the real estate and hospitality space at firms such as Oakwood and Silverstein Properties. At Primestone, he is responsible for creating the customer experience that the firm delivers to corporate housing clients and their guests, and developer/owner relations for its furnished apartment business. Kenneth’s market knowledge and operational expertise have made him one of the most respected voices in the industry. His expertise spans corporate housing, travel, relocation and hospitality. He is involved in a number of local and international organizations, including ERC, CHPA, NJRC, and NYCORP. Kenneth stays close to his Norwegian heritage through his participation in the American-Scandinavian Foundation, Innovation Norway, and the Scandinavian Chamber of Commerce.

Ed Donohue

Chief Administrative Officer

Edward Donohue previously worked as a Managing Director at Morgan Stanley for more than a decade, holding various senior positions including Chief Administrative Officer of Morgan Stanley Bank, N.A. and the Global Mortgage Lending business, and Chief Operating Officer of the Global Technology and Reengineering & Expense Management divisions. Earlier, he was a Managing Director at Lehman Brothers, where he served as Chief Audit Executive, Co-Chief Operating Officer of Aurora Loan Services, and Chief Administrative Officer of Global Technology & Operations. Mr. Donohue began his career as a CPA at Peat Marwick Mitchell (now KPMG).

Dayna Castano

Chief Marketing Officer

Dayna has more than 15 years of executive leadership experience in the corporate real estate and hospitality industries with a focus on the marketing and sales side of the business. She has strategically built, launched, and spearheaded the growth, positioning, and identity of several notable and award-winning brands in the independent hotel, extended-stay, and senior living space. Her strong business acumen has yielded exponential revenue growth, optimized market position, and created clear differentiators in highly competitive markets. As Corporate Director of Marketing for Quadrum Global, she created international awareness and visibility for both Arlo Hotels and Amavida senior living facilities. Dayna’s broad scope and fund of knowledge encompasses digital marketing, public relations, programming, partnerships, social media, sustainability, and outreach strategies. Dayna ‘s extensive sales experience includes roles at Oakwood, HHM and Highgate, where she successfully launched and strategically positioned Row NYC, the management company’s largest asset and New York City's largest independent hotel.

Marel Nunziato

Senior Vice President

Marel has more than 15 years of experience in the real estate and hospitality industries. As General Manager of the Primestone Furnished Program, Marel is responsible for overseeing the group and leading day-to-day activities. Throughout her career, Marel has led award-winning sales and operations teams at firms such as Oakwood and Silverstein Properties. Marel is also a licensed New York State Real Estate agent and is a certified member of multiple national and local real estate organizations, including NAR, NYSAR, and LIBOR.

Kristen Meglaughlin

Vice President - Global Account Management

Celebrating over 16 years in the corporate housing industry, Kristen Meglaughlin spent 14 of these years with Gables Corporate Accommodations. During this time, Kristen was responsible for developing and strengthening key strategic alliances. With a passion for technology and innovation, Kristen joined the Realync team in 2021 to help improve the client experience through interactive video. Kristen attended Valdosta State University, where she is a proud alumna of the Chi Omega Fraternity. She received her degree in Business Administration from Coles College of Business at Kennesaw State University with a concentration in Marketing. Kristen currently serves on the Executive Committee for the Metro Atlanta Relocation Council.

Jordan Brown

Chairman - Technology Advisory Board

Brown has more than 20 years of experience in loan-origination product design, development and deployment as well as significant experience in capital markets, loan servicing analytics, process reviews and related due diligence. His career has focused on building, marketing and deploying technical solutions to solve operational management issues, including the development of loan pricing engines and loan origination, secondary marketing, and servicing systems. At MarketWise, Brown has spearheaded financial firm technology transformations, implementations of artificial intelligence, system selections and IT reviews. He is an industry leader in streamlining operations and maintaining IT/cybersecurity best practices. Prior to starting MarketWise, he held senior management positions with GHR Systems/FIS, Tuttle Decision Systems and ALLTEL (currently Black Knight Financial). He regularly is a featured speaker at financial technology industry events and a frequent contributor to major industry publications.

About Us

The Primestone Housing Solutions team is a group of seasoned housing professionals with extensive experience in the housing industry. Our advanced technology lets corporate guests search properties, see client-specific pricing, explore building and neighborhood amenities and then lease properties — all from the convenience of their desktop or mobile device. Guests can choose from a broad selection of modern, fully-equipped apartments in the most desirable locations. All of our furnished apartments feature state of the art WiFi, voice assistants (Alexa) as well as designer furniture, high-end appliances, and top-of-the-line fixtures. Most properties also include doormen, fitness centers, pools, and parking. Guests can count on our five star, high-touch service approach which includes 24/7 maintenance and on-call personal concierge services offering recommendations and reservation assistance for dining, travel, and healthcare.

 

Primestone Housing Solutions is a division of Primestone Partners. Learn more https://www.primestonepartners.com