About Us

The Primestone Housing Solutions team is a group of seasoned housing professionals with extensive experience in the housing industry. Our advanced technology lets corporate guests search properties, see client-specific pricing, explore building and neighborhood amenities and then lease properties — all from the convenience of their desktop or mobile device. Guests can choose from a broad selection of modern, fully-equipped apartments in the most desirable locations. All of our furnished apartments feature state of the art WiFi, voice assistants (Alexa) as well as designer furniture, high-end appliances, and top-of-the-line fixtures. Most properties also include doormen, fitness centers, pools, and parking. Guests can count on our white-glove, high-touch service approach which includes 24/7 maintenance and on-call personal concierge services offering recommendations and reservation assistance for dining, travel, and healthcare.

 

Primestone Housing Solutions is a division of Primestone Partners. Learn more https://www.primestonepartners.com

Meet The Team

Bruce Witherell

Chief Executive Officer

Kenneth Flornes

Chief Development Officer

David Essex

Chief Operating Officer

Dayna Castano

Senior Vice President

Peter Marino

Senior Account Executive

Marel Nunziato

Senior Vice President

Bruce Witherell

Chief Executive Officer

Bruce has more than 35 years of finance and mortgage market experience across small and large companies. Through Primestone, he cultivates next-generation technology and skilled management to solve business challenges for financial services clients. Previously he was CEO of Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Earlier, he was the CEO of FirstKey Mortgage, a national lender and portfolio company of Cerberus Capital Management. Before joining FirstKey, Bruce was the Chief Operating Officer of Freddie Mac (post conservatorship) responsible for all operations and technology groups, and the Single-Family and Multi-Family business lines. Bruce has also held global and national executive leadership roles at both Morgan Stanley and Lehman Brothers. Bruce began his career at Credit Suisse First Boston and Household Finance.

Kenneth Flornes

Chief Development Officer

Kenneth has more than 20 years of senior-level experience in the real estate and hospitality space at firms such as Oakwood and Silverstein Properties. At Primestone, he is responsible for creating the customer experience that the firm delivers to corporate housing clients and their guests, and developer/owner relations for its furnished apartment business. Kenneth’s market knowledge and operational expertise have made him one of the most respected voices in the industry. His expertise spans corporate housing, travel, relocation and hospitality. He is involved in a number of local and international organizations, including ERC, CHPA, NJRC, and NYCORP. Kenneth stays close to his Norwegian heritage through his participation in the American-Scandinavian Foundation, Innovation Norway, and the Scandinavian Chamber of Commerce.

David Essex

Chief Operating Officer

Dave has more than 30 years of finance and operations experience, ranging from fintech start-ups to global financial services organizations. He has built and run corporate, finance and risk functions for multiple organizations. As one of the founding partners of Primestone, he specializes in business assessment and advises on scalable growth, acquisition integration and financing strategies with a heavy focus in the financial services and mortgage-related fields. Previously, Dave was CAO/CFO at Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Prior to PMP, he held senior financial positions at FirstKey Holdings (a Cerberus portfolio company), Morgan Stanley and Lehman Brothers. Dave began his career at Ernst & Young.

Dayna Castano

Senior Vice President

Dayna has more than 15 years of experience in the real estate and hospitality industry with a focus on the marketing and sales side of the business. As General Manager of Primestone Corporate Housing, Dayna is responsible for overseeing the group and leading day-to-day activities. Before joining Primestone, Dayna was the Corporate Director of Marketing for Quadrum Global and Arlo Hotels where she was responsible for managing the company's brand identity. Throughout her career, she has held a series of executive sales roles with Oakwood, HHM, and Highgate.

Peter Marino

Senior Account Executive

Peter has more than 40 years of experience in the real estate and mortgage finance industries. As Senior Account Executive for Primestone Housing Solutions, Peter is responsible for business development and client relations. Throughout his career, Peter has held a series of executive leadership roles in the mortgage banking, marketing, sales, and real estate industries. Prior to joining Primestone, Peter was Director of National Business Development at REI Loans/LendingOne. Earlier in his career, he was the Vice President of Single-Family Rental Investor Finance Sales at FirstKey Lending. Peter is a visionary who is an expert in relationship marketing, operations, and re-engineering workflows. His dedication to offering extreme value to his customers has created many successful long-term relationships.

Marel Nunziato

Senior Vice President

Marel has more than 15 years of experience in the real estate and hospitality industries. As General Manager of the Primestone Furnished Program, Marel is responsible for overseeing the group and leading day-to-day activities. Throughout her career, Marel has led award-winning sales and operations teams at firms such as Oakwood and Silverstein Properties. Marel is also a licensed New York State Real Estate agent and is a certified member of multiple national and local real estate organizations, including NAR, NYSAR, and LIBOR.